Every funeral is different. Contrary to what you might imagine, funerals are not created with a cookie-cutter. There are many choices to be made and many ways to orchestrate the events following a death.
Ideally, the funeral is a collaboration between the funeral director and the survivors. If the director does not involve the bereaved in the funeral planning, he is doing himself and them a great disservice. People do not seek alternatives to things that are personally meaningful. They do not complain about services they help create. That is why it is so important for every funeral director to create a structure that allows him maximum flexibility in meeting the needs of the clients he serves.
This kind of collaboration may take a little more of the funeral director's time, but it is worth it in the satisfaction of having helped create a unique and meaningful event.